 Wysłany: Wto 15:16, 10 Gru 2013 Temat postu: Is this brand protection or control freakery |
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| Is this brand protection or control freakery
According to Women's Wear Daily, Vuitton alleges that Warner Bros ignored its pleas to cut the airport scene featuring fake bags in The Hangover Part II where Zach Galifianakis travels with luggage stamped with "LVM" and warns his costar: "Careful, that's Louis Vuitton", from the DVD release of the film. The fact that his character is more likely to be carrying fleas than the real thing (pictured) has no clout, apparently. Vuitton insists the scene may cause what it describes as "consumer confusion" to viewers of the film nonetheless. Warner Bros has yet to comment. Whichever way one chooses to look at it, such posturing on the part of this fashion behemoth is debatably worth the price of any legal fees (they'll be huge, clearly) and that applies whatever the eventual outcome may be. But isn't it also just a little over the top? There's brand protection and, in real life, control freakery. French law is big on counterfeiting and rightly so: the country's big names are responsible for employing men and women who have passed down their craft through generations. But can these few slapstick seconds really harm such a renowned reputation? I once asked Patrick Louis Vuitton,[url=http://www.sport.fr/smartphones/moncler.asp]moncler pas cher[/url], one of the last remaining family members to work with the company, how to tell the difference between a real Louis Vuitton bag and a copy. His answer? "The Louis Vuitton product speaks for itself, for its quality. Through the elegance of the product and the elegance of the person who carries it one can easily identify whether it is real." |
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